Our creative strategy is to appeal to the possibility of having a life-altering experience by showing how other spectators have reacted to the emotional, expressive beauty of the performances at the Adrienne Arsht Center.
It looks to convey that the theater will make you feel things you didn’t know you could feel by simply watching a remarkable performance.

It wants to show students that going to the Adrienne Arsht Center will gift them with a transformative experience that will hook them for life.

There is so much they are missing out on.